Product DescriptionA New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century written by Scott Bedbury,Stephen Fenichell. Published by Penguin Books in February 2003. This item is a Trade Paperback edition.
This item is Used and is listed as being in Very Good condition.
Front and back covers have very slight edge and corner wear. Spine intact with no creasing or warping. Binding is tight and intact, pages clean and unmarked.
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